BOA - Canyon/sram

We came back to Denia, Spain for another year of following the Canyon//SRAM ZondaCrypto pro cycling team on their tracks. With BOA Fit, the mission was to capture what it truly means to be Dialed In—both in performance and spirit. We focused on creating high-impact video and photo assets that showcased the precision, power, and connection between rider and gear. From dynamic climbing and fast-paced descents to raw, in-motion shots captured from the back of a moving car, the campaign celebrated pure action set against the stunning mountain landscapes of Denia.