Puma - Core collection

Puma Dassler reached out to us with a mission to create a dynamic photo and video campaign for Puma’s Core Collection. The creative direction called for an urban, fresh aesthetic that aligned with the brand’s global identity while ensuring the visuals resonated authentically with a Middle Eastern audience. A key challenge was to capture the energy of the city without making it identifiable, allowing the content to seamlessly adapt across multiple markets in the region.