SAALBACH – THAT'S HOW WE ROLL
Winter campaign film for Skicircus Saalbach Hinterglemm Leogang Fieberbrunn
- Client — Bergbahnen Saalbach Hinterglemm Leogang Fieberbrunn
- Year — 2023/24
- Format — Campaign film, TV and digital out-of-home spots, social reels, photography
- Services — Concept, Direction, Cinematography, FPV, Photography, Edit, Color Grading, Sound Design
- Output — 2-minute hero film · campaign cuts in 45, 20 and 15 s · TV and DOOH spots · 6 reels · photo set
The Brief
Saalbach wanted a winter film for people who actually ski. No powder clichés, no postcard shots – a campaign built around athletic, ambitious skiing on and next to the piste.
Our Approach
We developed the concept around one idea: make groomers great again. First tracks on fresh corduroy at sunrise, moguls in the afternoon, all-mountain turns and slushy spring snow – every condition skied hard and filmed close. Two camera units and an FPV drone followed the riders over two days, mixing fast follow-cams, slow-motion carves and aerials into one high-paced edit.
The Result
A two-minute hero film and a full campaign toolkit: 45, 20 and 15 second cuts in 16:9, 9:16 and 1:1, broadcast-ready TV spots, digital out-of-home clips, six reels for social and a photo set. The 46-second campaign cut has close to one million views on YouTube, and the material has been adapted and re-used across three winter seasons.
More Edits
One shoot, several formats: the campaign cut, a short version and a 15-second spot.
Campaign cut · 0:46
Short version · 0:46
Spot · 0:15
Behind the Scenes
2 shooting days · 2 camera units · 1 FPV pilot · crew of 4 · 4 skiers
First lift up, last light down: two days on the slopes around Hochalm and Zwölferkogel – gimbal follow-cams on skis, a second camera low at the side of the piste and an FPV drone chasing the riders through every turn.
Deliverables
- Hero film “That's How We Roll” (1:57)
- Campaign cut “Chasing Slopes” – 45 s in 16:9 and 9:16
- Short cuts – 20 s and 15 s in 16:9, 9:16 and 1:1
- TV spots, delivered to broadcast specs
- Digital out-of-home clips in 16:9 and 9:16
- 6 social reels
- Photo set from both shooting days
- Seasonal adaptations 2024 and 2025
Credits
Client — Bergbahnen Saalbach Hinterglemm Leogang Fieberbrunn
Production — Roast Media
Director / DP — Florentin Haunold
2nd Camera — Fabian Spindler
Camera Assistant — David Ferk
FPV — Lukas Allnoch
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