Karwendel

the north face

The brief

The Karwendel range in the Northern Alps has always been a special place for Ida-Sophie Hegemann. As a German trail runner living in Innsbruck, they mark the boundary between her homeland and her current home. She has always dreamed of running a route that traverses this range, and of setting a record time along the way. Ida and the North Face trusted us on crafting a short-docu film of the KARWENDEL project. It follows her passion project to set a new FKT on the renowned Karwendel Höhenweg. A sinuous, 65-kilometre stretch of trail that links mountain huts, it normally takes hikers six days to complete the Höhenweg. In this attempt, Ida aims for less than 11 hours.

watch here

Client: The North face

Industry: Sportswear

Services: concept, video

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BOA x Canyon/SRAM zondacrypto

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WMTRC 2023