In 2023, we had the incredible opportunity to act as the lead content agency for the World Trail Running Championships in Innsbruck-Stubai, overseeing the entire content production from start to finish. Our work spanned from creating a high-impact teaser campaign (photo OOH and video) ahead of the event, to delivering daily highlight reels and dynamic photo coverage during the races, all the way to producing polished post-event highlight films in various formats tailored for different platforms. To meet the scale and pace of the project, we deployed a 12-person crew on-site, ensuring seamless execution and fast-turnaround storytelling that captured the energy, emotion, and global spirit of the championships.